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Keyword Research Introduction

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Keyword Research Introduction

Post by ItXBosS on 4/9/2012, 4:08 pm

What is a keyword? It's simple to explain, but hard for new webmasters to grasp and research. Anything people type into a search engine is a keyword. A search query could be made up of one word or several keyword phrases joined together. Every person uses their own method of searching, and that makes it difficult for the webmaster to find those keywords that will connect their websites with the right visitors. Keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research.

It's no use to send thousands of visitors to a site who will not even wait for the home page to load. That is just wasted effort and doesn't do any good for your business, not to mention all the visitors you disappoint. In essence, we want to find the least competitive keywords with the highest number of searches that are the most relevant to our website.

We are asked this question several times, "Is it better to rank for one very popular search term or attain top ranking for more keywords with less searches. Which is the better route"? This depends entirely on your website's theme and how many different search terms visitors can use to find the same information. Some sites can be described in a query in thousands of different ways, while many others may have less than a dozen well targeted terms that would be best suited.

If you are just starting out, it definitely would be to your advantage to target lower competition terms. Having success with low competition terms will lead to increased confidence to target more competitive terms with higher search volumes. In this lessons we'll also introduce you to a new SEO phrase called "long tail keywords" to target less competitive, but very well targeted keywords for your site.

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